The name
What does jara mean?
In markets across West Africa, when you buy a tomato from your regular vendor, she'll often drop one more in the bag. No charge. No big deal.
That little extra is called jara. The bonus handful of rice. The extra plantain. A small, generous gesture that says: I see you. I'm glad you're back.
It's the original loyalty program. And it works because it's personal.
We named the product Jara because that's what we're building — a way for every online shop to give every single customer that same extra care. At scale. Automatically. Without losing the warmth.